Are you over 18?

Enter Site
Beer Yellow
Contact Us

Velocity goes national with Tesco

13 Aug 2019

Velocity aims to accelerate sales with Tesco

We’re super excited to let you know that Velocity, our session IPA in 330ml bottle is available 292 Tesco stores nationwide from this week!

Light and refreshing, Velocity 4.1% ABV is a hoppy session IPA, which was launched in 2018 as part of a fresh new range of 330ml bottled and keg beers when the Brewery rebranded and pledged to produce Beer.Done.Right. Since its launch Velocity is not only winning fans among drinkers by becoming the most popular beer in Saltaire’s 330ml range, but it is also attracting attention in the brewing industry. It won a UK bronze award in the 2019 World Beer Awards held last week and two SIBA (Society of Independent Brewers) North East awards in 2018. It is now available in cans as well as bottles, and keg for on trade.

Our Sales and Logistics Director, Nick Helliwell said: “Having supplied Tesco successfully for many years regionally, as local producers, this national distribution for Velocity is a tremendous endorsement from Tesco for our beer and our team, we couldn’t be more pleased. It’s an exclusive deal so Tesco will be the only supermarket selling 330ml Velocity bottles nationwide in store until February 2020.

“I’m sure Saltaire’s fans across the country will be as delighted as we are. And now with Tesco’s help we’re bringing Velocity to even more people.”

Hugo Murray, Buying Manager for Ales and Stout at Tesco added: “With beers ever evolving, it was great to see Saltaire try a new direction with Velocity. Building on the success of their existing range Velocity is vibrant, session-able and packed full of flavour. It will be really exciting to see it in the national range.”

We love Velocity - it’s a real favourite among our team. Use our Beer Finder to check if it’s available in a Tesco store near you. It’s also available online from Tesco.

Our full range of 330ml beers is available in bottle and can, and 30litre keg for on-trade.

Our award-winning session IPA, Velocity, 4.1% abv, light & refreshing, packed full of flavour.

Our award-winning session IPA, Velocity, 4.1% abv, light & refreshing, packed full of flavour.